/odoo-erp/ecommerce-and-website
Odoo eCommerce — what it does, and where teams get it wrong.
A storefront on the same products, stock and customers as the rest of the business. It's the module most often brought forward into phase one, and it belongs in phase two.
/what-it-covers
What it covers
- Product catalogue served from your real product records
- Live stock visibility, with configurable availability rules
- Customer accounts sharing pricing and terms with B2B sales
- Payment providers and delivery method configuration
- Orders that become pickings and invoices with no re-entry
- Website builder with reusable blocks, editable without a developer
- Blog, careers and forms on Odoo's own apps
- Native SEO fields, structured data and sitemap generation
/who-its-for
Who it's for
B2B distributors
opening a self-service channel for customers who currently phone or email orders, with their existing pricing.
Retailers with outlets
wanting one catalogue and one stock figure across shop and web.
Manufacturers selling direct
alongside a trade channel, where both draw on the same finished goods.
/what-it-connects-to
What it connects to inside Odoo
/customisations
Customisations we're asked for
expected
Custom theme and page design
The right way to do it is a theme module in your repository with a reusable block library. See [website development](/services/website-development).
usually
Marketplace integrations
Integration work rather than eCommerce work, and the failure behaviour matters more than the connection. See [integration](/services/odoo-integration).
occasionally justified
Bespoke checkout flows
For unusual B2B requirements, frequently a sign that the standard checkout wasn't configured fully. The standard flow reaches further than it appears.
sometimes necessary
Custom product configurators
For genuinely configurable products; Odoo's variants and optional products cover simpler cases without code.
/proof
Proof
A distributor selling through its own outlets and two marketplaces, whose website previously listed products that had been out of stock for weeks. Stock threshold rather than exact quantities; B2B pricing behind a login.
Sector. Distribution & retail · Scale Multi-channel · Ref ref /DR-11
Link. Read the case study →
/next
Ask us when to launch it, not just how.
Thirty minutes, no slides. We will tell you straight if Odoo is not the answer.